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THOUGHT PROCESS: Again, The Hiring Manager is really trying to determine if you know the true challenges a representative faces daily. They are also trying to determine if you have the skills to meet these challenges.

SAMPLE ANSWER: Well number one, I think its probably getting quality time with the physician to impact prescribing behavior. Another challenge I think you would face is there are physicians that don't see representatives. You have to be creative in finding a way to gain access to them. If you are currently in sales and face these obstacles in your present job, be sure to add this to your answer.

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THOUGHT PROCESS: The Hiring Manager wants to determine that you set your priorities based on the greatest return on time invested. You should organize your territory based on calling on the customers with the greatest sales potential. He is looking to see if you know the "80/20"rule. Eighty percent of your business comes from 20 percent of your customers. Your goal is to find the 20 percent as quickly as you can. After the 20 percent has been contacted you move down the list and work on developing new clients.

SAMPLE ANSWER: I would analyze my territory, and determine the accounts that have the greatest sales potential. I would quickly work to determine my most profitable 20 percent of my clients. Once they have been contacted and I feel comfortable with my relationship with these clients, I would then work the rest of my customers and develop new clients.

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THOUGHT PROCESS: The Hiring Manger is looking for sales skills and your strategic process in dealing with physicians.

SAMPLE ANSWER: First, I would NOT expect the physician to make a sudden change to my drug if he is happy with the drug he is currently prescribing. I am going to have to start small and expand his usage (nibble away market share). I would determine what influences his behavior: reprints, speaker programs, peers, and formularies. I would use a combination of the appropriate tools to gain physician agreement on my drug's effectiveness. After this, I would gain commitment from him to use the drug on a specific patient type. After the physician has tried my drug on this patient type, I would get him to notice the success on this patient when the patient comes back in for a follow up visit. When the physician admitted efficacy, I would then gain commitment for use in other patient types. This is comparable with my current business.

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The possible answer could be:

The people you work with on a daily basis. My colleagues, the physicians and nurses - everyone is very professional. I can't imagine working in any other career! A pharmaceutical sales career offers you the opportunity to learn and delve deeply into all facets of selling...I feel like there's no sales job out there that I couldn't succeed in - as a result of working in pharmaceutical sales.

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This question is often asked in companies where new reps will be selling cardiovascular products; however, occasionally seen it in other companies where new reps are selling in different therapeutic areas.  The major difference between a stroke and heart attack is the part of the body that is affected: stroke affects the brain, a heart attack affects the heart.

A stroke or "brain attack" occurs when a blood clot or some other small particle blocks the blood vessel supplying that part of the brain, or when a vessel weakens, causing it to leak and bleed into the surrounding tissue.

A heart attack also occurs when there is a blockage in a blood vessel, only in this case it is in the arteries that supply the heart muscle with oxygen and blood. The blockage in the heart vessels may be due to blood clots or small particles of plaque.

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THOUGHT PROCESS: The Hiring Manager is looking for your perception of what the representative does every day. They are also looking for work ethic (working early, late) and commitment to getting the job done. The more you can parallel what you are currently doing to the pharmaceutical representative's day, the better off you are. Show them you have done research and have spoken with someone in the industry.
*Note: If you can ride with a representative do that.
This is a selling position-DO NOT SAY THIS IS A PUBLIC RELATIONS POSITION. Do NOT answer, "Drop samples and have dialogue with physicians."
Your interview is dead with that answer

SAMPLE ANSWER: I have an idea of what the day is like for a pharmaceutical representative and I think it parallels some of what my normal day is like. As a representative I would see as many of my assigned physicians as possible and sell them on why they should use my drug over the competition. I know some physicians are difficult to reach, so I would try to catch them early (6-7AM) in the hospital or after hours, like I have to do with some of my customers. Some days I would utilize a lunch to better impact difficult to see physicians. After 5:00 PM I would enter my calls in the computer (or after each call) and pick up e-mails. At night I would look over pre-call planning for my next day. I don't know if you entertain physicians like I do with my customers currently but I would do some entertaining at night (restaurant) or on the weekends, (golf, hunting, fishing)-whatever it takes to beat my numbers.

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The number one issue I face on a daily basis is the increasing problem of "no-see" clinics and doctors. It can be difficult to penetrate many of these offices, so creativity is essential. Also, developing relationships with the gatekeepers (front office staff) is essential for gaining "face-time" with the physicians.
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Comments (1) :
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Bret
Monday, February 16, 2009 8:13 AM
What are "no-see" clinics?


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