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Have a clear vision of your target market and carefully assess the products you are offering. The advertising materials have to affectively communicate who you are and what you offer.
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Get a good logo maker to create your logo which must communicate effectively what you are offering. It should also stand-out in the crowd. Be unique, don't follow what everyone else does, rather do what works for you.

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Keep it short but focused. Get a good facilitator to guide the meeting in its right path.
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Set monthly targets and incentives every month. Regularly monitor the sales persons' performance to find out who needs help.
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Set a challenging but attainable goal for them.Reward them for reaching the goal. Share the company vision with them. This way, they see they play an important part on the goal  and they  are needed.
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Give gifts to customers who take the time to fiil-out questionnaires and survey forms. Encourage them to inform you of their concerns. Make it simple for them to reach you out for feedback by giving them your contact number or e-mail address.
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Automatically track points everytime a sale is made. Reward customers with points for every purchase. You can also offer discounted prices on selected items.
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Use an e-mail or SMS to announce sales, discounts or promo offerings.
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A sales plan is a map that guides the business manager on how he can use the resources at hand to meet his sales target. Draft a sales plan every month. Take note of the special days and holidays, thaey could be great opportunities to hit it big.
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She/he must have good inter-personal and communication skills to effectively deal with the staff and the customers. She/he must also know basic accounting and computing skills. 
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