(Oh boy, now you're getting into dicey territory. Still, it's worth asking. Shows you understand that every organization struggles with interpersonal issues. If the hiring manager looks around and gives you an honest answer to this question, you are looking very good. If you have your notebook out, put it away.)

(Branding is, like "quality" or "customer service," a value that everyone in the company should be building. Be sure you have something to say about branding before you bring up a question like this.)

(This is a variation on a very strong question that links the position and the company's hot buttons in a way that lets you speak to your strengths.)

(A provocative question, it is true, but it's no news to the interviewer. The question shows that you have done your research and suggests that you understand the company can't improve unless it understands what the competition does better. The hope is that you have some salient experience you can offer in this regard.)

(You probably should know the answer to this question, but the point is to start a conversation about the momentum of the company. Is its rank going up or down, and how does the interviewer deal with it?)

(A teamwork question. It's very important to know whom you will be supervising. As well, this question also exposes the people who may not report directly to you but will nevertheless see you as a leader.)