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The easiest way is to put it on the shelves and let the frontliners and introduce it to the customers. You may also produce a launch party or a special event or you can have the product featured in a newspaper or magazine.
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Saturday, March 15, 2008
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Hold a product sampling or a contest inside the store.
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Train frontliners to connect with customers by knowing their names, preferences and what they might like in the future. Don't think of them as potential customers but as individuals. Building a relationship with customers leads to brand loyalty.
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Find out why they left in the first place. Was there a lapse in the service? Correct the mistakes.
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Encourage customers to give feedback about your product. Give freebies for customers who take time to fill-out feedback form.
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Organize a club that directly benefits members and with no or less strings attached. Give discount cards whenever a customer reach a certain amount of goods purchased. Membership can be earned through accumulated purchases.
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Listen to them. Find out the reason why they're being difficult. If there's an issue that has to be addressed, fix it right away.
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Saturday, January 17, 2009
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A team that I managed and what made this team effective and successful was coaching and training with positive reinforcement.  Giving hand written notes to congratulate them when they were successful encouraged them to strive for this success again and again.
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