Try to focus on the particular priorities and requirements of the role, the targets and aims. Focus on working style and behaviour attributes that fit the preferences of the interviewer, since most interviewers prefer people like themselves.

A good answer, in referring to a non-supportive culture would be to express the positive aspects (eg lots of freedom for me to take initiative, responsibility, find new ways to contribute, a free market allowing the good workers to naturally excel and develop reputation and internal working relationships, etc.)

Emphasise the positive behaviour, experience and achievements (ideally backed up with examples and evidence) which will impress the interviewer because of its relevance to the role requirements.

The best answer to the question is to use the opportunity to sell the strengths of the interviewee as a potential asset to the organisation. This would produce an answer that creates a picture of a loyal, results-orientated person, making a significant contribution to the organisation.

Reflect back the qualities required and job priorities as being the things you do best and enjoy. Say why you think the company is good, and that you want to work for an organisation like it.

Prepare a number of relevant examples. Make sure you feature as the instigator, or the factor that made the difference. Examples must lead to significant organisational benefits; making money, saving money/time, improving quality, anticipating or creatively solving problems, winning/keeping customers, improving efficiency.