Try to focus on the particular priorities and requirements of the role, the targets and aims. Focus on working style and behaviour attributes that fit the preferences of the interviewer, since most interviewers prefer people like themselves.

A good answer, in referring to a non-supportive culture would be to express the positive aspects (eg lots of freedom for me to take initiative, responsibility, find new ways to contribute, a free market allowing the good workers to naturally excel and develop reputation and internal working relationships, etc.)

Emphasise the positive behaviour, experience and achievements (ideally backed up with examples and evidence) which will impress the interviewer because of its relevance to the role requirements.

The best answer to the question is to use the opportunity to sell the strengths of the interviewee as a potential asset to the organisation. This would produce an answer that creates a picture of a loyal, results-orientated person, making a significant contribution to the organisation.

Reflect back the qualities required and job priorities as being the things you do best and enjoy. Say why you think the company is good, and that you want to work for an organisation like it.

Prepare a number of relevant examples. Make sure you feature as the instigator, or the factor that made the difference. Examples must lead to significant organisational benefits; making money, saving money/time, improving quality, anticipating or creatively solving problems, winning/keeping customers, improving efficiency.

Identify the two or three main issues and say how you'll deal with them, which shows you can focus on what's important. Emphasise your personal strengths that are very relevant to the role requirements.

Avoid anything deeply personal or seriously emotional unless you are in complete control of your feelings about it. Try to prepare an example that's work-related and relevant to the role.

Don't get trapped into admitting to a temper or loss of control. Say you tend to get more annoyed with yourself than with other people or other situations. Annoyance isn't very productive, so you tend to try to understand and concentrate on finding a way around a problem or putting things straight.

Prepare this as one of your strengths, as there's not a single job that won't benefit from good adaptive communication skills. Give examples of how you've been detailed and given written confirmation for people who need it. Give examples of how you verbally enthuse and inspire the people who respond to challenge and recognition. Think of other examples of adapting your style to suit the recipients. Give examples when you've had to be task-driven, process driven, people-driven, and how you change your style accordingly. A chance for you to truly shine.