A telemarketing fraud scheme often begins when you receive a postcard or letter in the mail describing an appealing offer. To take advantage of the offer, you're told to call a toll-free number. When you call, the telemarketer has a convincing sales pitch. The following could be some of the characteristics of false telemarketing scheme.

• The offer sounds too good to be true. An unbelievable-sounding deal probably is not true.

• High-pressure sales tactics. A swindler often refuses to take no for an answer; he has a sensible-sounding answer for your every hesitation, inquiry, or objection.

• Insistence on an immediate decision. Swindlers often say you must make a decision "right now," and they usually give a reason, like, "The offer will expire soon."

• You are one of just a few people eligible for the offer. Don't believe it. Swindlers often send out hundreds of thousands--and sometimes millions--of solicitations to consumers across the nation.

• Your credit card number is requested for verification. Do not provide your credit card number (or even just its expiration date) if you are not making a purchase, even if you are asked for it for "identification" or "verification" purposes, or to prove "eligibility" for the offer. If you give your card number, the swindler may make unauthorized charges to your account, even if you decide not to buy anything. Once that is done, it may be very hard to get your money back.

• You are urged to provide money quickly. A crook may try to impress upon you the urgency of making an immediate decision by offering to send a delivery service to your home or office to pick up your check. This may be to get your money before you have a chance to think carefully about the offer and change your mind, or to avoid the possibility of mail fraud charges in the future.

• There is no risk. All investments have some risk, except for U.S. Government obligations. And if you are dealing with a swindler, any "money-back guarantee" he makes will simply not be honored.

Factors as to why Telemarketing could be choosen over other technological sales tool:

1. Cost Efficiency
2. Saves time
3. Instant Response
4. Improved Cash Flow
5. Expanding Territory
6. Customer Relations
7. Seasonality
8. Lower Personnel Costs
9. Versatility
10. Ease of Start-Up

There are many factors that can influence Telemarketing's success or failure. The main important factors are preparation, staff training, information system, and management.

Preparation for the Telemarketing campaign will take telemarketers from the planning stage right up to the first day of the actual campaign. During this time, telemarketers will have to establish their evaluation/control criteria and write their script. There are several points for preparation, such as: script, equipment, material, etc

A good staff and callers training is very important; it can let a company do successful Telemarketing directly. Training is an on-going process.

Most experts agree that there are five traits necessary in order to be successful as a telephone communicator.

1. Good communication skills( voice quality is clear and pleasant; articulate.
2. Persistent and able to bounce back from rejection.
3. Good organizational skills.
4. Ability to project a telephone personality( enthusiasm, friendliness.
5. Flexibility: can adapt to different types of clients and new situations.

The information system is important, it may include customers lists, customers data, selling record, trace record, other relevant data. To establish a complete information system is very necessary to telemarketers

Both the Telemarketing organization plan and the person to head it are critical decision areas. The person selected must have both the experience and the capability to manage the operation technically as well as the credibility and support of top management. The plan is equally important to chances of success. If cost-benefit analyses, careful preparation, presentation of similar success histories and some pre-selling is not done, the chances of management even approving a trial program are considerably lessened.