To put across a point with more effect.

To help trainees take more in - as mentioned above up to 75 % of knowledge or information is gained through sight.

To maintain interest.

To focus attention on one spot or in one place.

To break up a lecture, particularly every 20 minutes.

To help in the preparation of a talk - extensive preparation leads to a polished product.

To help keep both the speaker and the audience on track.

To aid memory by providing a summary.

To help standardise presentations involving a number of trainers at different locations.

To add variety.

SAMPLE ANSWER: First, I would NOT expect the physician to make a sudden change to my drug if he is happy with the drug he is currently prescribing. I am going to have to start small and expand his usage (nibble away market share). I would determine what influences his behavior: reprints, speaker programs, peers, and formularies. I would use a combination of the appropriate tools to gain physician agreement on my drug's effectiveness. After this, I would gain commitment from him to use the drug on a specific patient type. After the physician has tried my drug on this patient type, I would get him to notice the success on this patient when the patient comes back in for a follow up visit. When the physician admitted efficacy, I would then gain commitment for use in other patient types. This is comparable with my current business.