It is difficult to find a clear definition of the term 'globalisation' but it is clear that it is associated with particular characteristics; the following is a list of some of those characteristics:

• Growth in technology
• Capitalist or market economic systems
• Corporate expansion
• Trade issues
• Poverty and inequality
• Impact on the environment
• Communication
• Brand expansion and recognition

One of the main concerns about expanding rates of economic growth focuses on the effects of congestion, pollution and carbon emissions on the environment. Economic growth in China and India raises fears that the resulting environmental damage could have serious impacts on us all. Other observers say that it is hypocritical for those in the developed world to preach to those trying to develop their economies.Economic growth is the loss of ancient ways of life and cultures. As countries industrialise, natural resources can be lost as more land is sought. The loss of huge areas of the Brazilian rainforest to cattle-ranching is an example of this effect.

Other adverse effects could be

• The 'one size fits all' view of economic development prevents subtle differences in the routes chosen to development.
• The search for faster economic growth may prevent countries concentrating on social goals such as care for the elderly or children.
• The acceptance of materialism as a general goal in life.
• The homogenised global culture that some observers say has arisen.