As a part of an organisation you could:

1. Support a local family or child oriented non-profit organization with a donation of a percentage of your sales for the day.
2. Adopt a family and purchase uniforms/school supplies to assist with school preparation
3. Sponsor parenting education classes
4. Participate in community projects such as Habitat for Humanity. Encourage your employees to participate by offering added perks such as a percentage of a day's wage or free lunch.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.